A clear understanding of the market you are designing for is an essential first step in the design process. At Zenego we like to get to the bottom of things before we show off a new design, we believe in style with substance.

Where necessary we work with an independent market researcher to help us to evaluate our design ideas. In the development of the Groom brand, we tested the concept and vision on their target audience before deciding which route to take.

Groom is also one of the companies whose marketing strategy we run on an ongoing basis. We help them to position themselves both in terms of their b2c marketing campaign as well as b2b presentations.